I always had a passion of creativity, designing and its implementation.  Basically, I am a chemical engineer and have worked in the banking and petroleum sector.

One day I decided to proactively pursue my passion for clothes and design by establishing a business related to it. For this purpose, this company was made, put together a team, and started the base work and later, its implementation. We have planned a three phase breakthrough in the market; one is online, second one is exhibiting and third one is having an outlet. Every member of the creative team in Research and Development starts with conceiving the versatile design idea, sketching on paper, selection of unique colors, digitizing, paper work, selection of cloth, making a sample, its approval and if approved, it’s production.

Alhamdulillah, we have achieved our first target and are working on achieving the second target soon.

The aim for the company is to enter all segments of the society by introducing high quality fabric, elegant designing and reasonable cost so that all kinds of people can enjoy high quality clothing.

We add to our online collection on a weekly and fortnightly basis. The cloth we use is high quality pure material and may be used in all weather. 

We will also introduce soon, high quality clothing line for men/boys as most of the branded articles available in the market for them are not made keeping the summer heat of Pakistan in mind.

 Our customers can definitely expect something unique, trendy, high quality and with easy accessibility. Our clothing line orientation is entirely different then what is available for them in the market. We hope the end-users will be habitual of our product after getting it once and will continue to come back to our clothing line.